No website. Facebook last updated in 2021. WhatsApp Business — a regular number. Google searches in their area returned competitors consistently.
The human challenge mattered more than the technical one: the team was non-technical, had no content creation experience, and was sceptical that a website would make any difference.
Speed-to-impact was the strategic priority. Google Business went live and fully optimised in week one — generating visible inquiries before the website design was even finalised.
The website was built to be simple enough for the team to update without help. Sanity CMS was configured with a minimal interface exposing only what they needed.
Profile created, verified, and fully optimised in week one. Review generation strategy deployed immediately.
Business account configured with automated greeting, away messages, and inquiry capture flow.
UX wireframe and UI design — clean, mobile-first, fast. Four pages: home, packages, about, contact.
Astro + Sanity + Cloudflare Pages. Load time under 2 seconds. Fully responsive.
Instagram and Facebook with consistent branding. First 30 days of content planned and scheduled.
Half-day session for two team members — CMS, social media basics, Google Business management.
Within the first month, Tariq Travels had more digital inquiries than in the previous three years combined.
The owner was asking about SEO content by the end of the project — which is as good an outcome as you can get from someone who opened the first meeting with 'I'm not sure about this whole website idea'.
For traditional businesses going digital, the first visible result matters more than anything else. Getting Google Business live in week one gave the team something concrete to point to.
CMS complexity is a real risk for non-technical clients. A CMS a client actually uses is infinitely more valuable than one that is technically impressive but abandoned after a month.
Transform your vision into measurable results. Let's discuss how strategy meets execution.