Khaas Stories publishes Urdu-language digital content from smaller cities and overlooked communities across Pakistan. The editorial vision was sharp. The publishing operation was not.
+40% in 3 months
Readership growth
2× improvement
Newsletter open rate
3× per week, sustained
Publishing cadence
+65%
Average time on page
Content strategy for a Urdu-language digital media platform — moving from ad hoc publishing to a sustainable, audience-first editorial operation with measurable readership growth.
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