Zara Leather Co. had been posting on Instagram for two years with no strategy, no consistency, and no result. The brief was straightforward: fix it.
Three months later, they had a voice, a community, and metrics that actually said something.
3× increase in 90 days
Engagement rate
+12,000 organic
Followers gained
60% lower for same reach
Ad spend reduction
40,000+ per post
Reels average reach
A 90-day Instagram overhaul for a Lahore-based leather goods brand — from random posting to a story-driven presence that tripled engagement and added 12,000 followers organically.
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